Growing up, my father was Vice President of International Marketing for Estée Lauder Cosmetics, and his advice to me was to always “Create the Effect.” This is something that has stuck with me throughout my entire creative design and marketing career.
“Create the effect”
AWARD-WINNING CREATIVE DIRECTOR BASED IN FORT LAUDERDALE, FLORIDA
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as websites, advertisements, products, events, or logos; and directs and translates the creative to people who produce the end results.
My career in graphic design spans more than two decades, with work that crosses industries, platforms, and mediums. Over the years, I’ve developed a diverse portfolio that includes award-winning campaigns, publications, branding systems, advertising, and digital experiences. This interactive portfolio highlights a curated selection of recent work and personal favorites—projects that showcase both creative vision and thoughtful execution.
Strong design demands versatility. My experience extends far beyond traditional print, encompassing websites, social media visuals, large-format graphics, textile design, vehicle wraps, apparel, and more. From initial concept through final production, I approach every project with a balance of strategy, clarity, and strong visual storytelling.
In addition to leading creative, I’ve built and managed my own company—overseeing vendor relationships, negotiating contracts, budgeting production costs, and managing print schedules, deadlines, and deliveries. I’ve coordinated everything from apparel production and large-scale printing to installation logistics. On the digital side, I maintain and host websites, manage servers and FTP access, oversee backups, and implement security protocols to ensure stability and performance. I understand the business and production side of design as deeply as the creative.
Whether it’s a single brand asset or a fully integrated campaign, my focus remains the same: purposeful design that communicates clearly and delivers results.
If you’re looking to elevate your brand, launch a new project, or bring fresh energy to your visual identity, I’d love to connect.
PORTFOLIO
CLICK ON THE IMAGE FOR A DESCRIPTION OF THE PROJECT
Tri-Rail “The Price Is Right” Campaign
Tri-Rail Fun Guide BOOKLETS
Tri-Rail Safety poster campaign
DAILY ROUTINE ADVERTISING CAMPAIGN
REGIONAL SoFloGo app CAMPAIGN
SFL WILDLIFE CENTER FUNDING PACKAGE
SOUTH FLORIDA SYMPHONY’S CAMPAIGNS
EAT YOUR HEART OUT EVENT MARKETING
History fTL WEBSITE redesign
History fTL LOGO REBRANDING
PRIDE & POWER GROUP ADVERTISEMENTS
Stork’s bakery graphics package
TRI-RAIL TRAIN WRAP REDESIGN
VEHICLE WRAP DESIGNS
WINTER WONDERLAND EVENT MARKETING
THE SMART RIDE EVENT MARKETING
PINK SUB SANDWICH SHOP & CATERING
SAGE DENTAL CORPORATE REBRANDING
WILTON MANORS LIFE DIGITAL MAGAZINE
PRINT ADVERTISING GRAPHIC DESIGN
references
I’ve gotten to work with
SOME amazing brands!
SKILLS
Creative & Design
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Brand identity systems, campaign design, and art direction
• UI/UX design and conversion-focused layouts
• Multi-language design (English, Spanish, Creole, French)
Web & Digital Marketing
• WordPress website design, hosting, maintenance, and optimization
• HTML, CSS, responsive design
• SEO, SEM, social media advertising, and analytics
• Email marketing & automation (Mailchimp, Constant Contact, CRM platforms)
• Direct mail & print production (EDDM, self-mailers, list management)
AI Enabled Workflows
• AI-assisted graphic design, image generation, and photo retouching
• AI content creation for websites, blogs, ads, and social media
• Prompt engineering for branding, marketing, and creative direction
• AI tools for SEO research, keyword strategy, and ad copy optimization
• Automation of marketing workflows (email sequences, social scheduling, client onboarding)
• AI-assisted UX testing, A/B concepts, and rapid prototyping
Production & Multimedia
• Video concept development and creative direction for events, campaigns, and promotions
• Creation of motion graphics, animated assets, and visual overlays for video
• Video editing, audio splicing, GIFs, and motion assets (MP3, WAV, MP4, AVI)
• Screen printing & embroidery production (DST files)
Leadership & Business
• Video concept development and creative direction for events, campaigns, and promotions
• Creation of motion graphics, animated assets, and visual overlays for video
• Video editing, audio splicing, GIFs, and motion assets (MP3, WAV, MP4, AVI)
• Screen printing & embroidery production (DST files)




















