Growing up, my father was Vice President of International Marketing for Estée Lauder Cosmetics, and his advice to me was to always “Create the Effect.” This is something that has stuck with me throughout my entire creative design and marketing career.

“Create the effect”

AWARD-WINNING CREATIVE DIRECTOR BASED IN FORT LAUDERDALE, FLORIDA

A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as websites, advertisements, products, events, or logos; and directs and translates the creative to people who produce the end results.

My career in graphic design spans more than two decades, with work that crosses industries, platforms, and mediums. Over the years, I’ve developed a diverse portfolio that includes award-winning campaigns, publications, branding systems, advertising, and digital experiences. This interactive portfolio highlights a curated selection of recent work and personal favorites—projects that showcase both creative vision and thoughtful execution.

Strong design demands versatility. My experience extends far beyond traditional print, encompassing websites, social media visuals, large-format graphics, textile design, vehicle wraps, apparel, and more. From initial concept through final production, I approach every project with a balance of strategy, clarity, and strong visual storytelling.

In addition to leading creative, I’ve built and managed my own company—overseeing vendor relationships, negotiating contracts, budgeting production costs, and managing print schedules, deadlines, and deliveries. I’ve coordinated everything from apparel production and large-scale printing to installation logistics. On the digital side, I maintain and host websites, manage servers and FTP access, oversee backups, and implement security protocols to ensure stability and performance. I understand the business and production side of design as deeply as the creative.

Whether it’s a single brand asset or a fully integrated campaign, my focus remains the same: purposeful design that communicates clearly and delivers results.

If you’re looking to elevate your brand, launch a new project, or bring fresh energy to your visual identity, I’d love to connect.

PORTFOLIO

CLICK ON THE IMAGE FOR A DESCRIPTION OF THE PROJECT

Tri-Rail “The Price Is Right” Campaign

Tri-Rail Fun Guide BOOKLETS

Tri-Rail Safety poster campaign

DAILY ROUTINE ADVERTISING CAMPAIGN

REGIONAL SoFloGo app CAMPAIGN

SFL WILDLIFE CENTER FUNDING PACKAGE

SOUTH FLORIDA SYMPHONY’S CAMPAIGNS

EAT YOUR HEART OUT EVENT MARKETING

History fTL WEBSITE redesign

History fTL LOGO REBRANDING

PRIDE & POWER GROUP ADVERTISEMENTS

Stork’s bakery graphics package

TRI-RAIL TRAIN WRAP REDESIGN

VEHICLE WRAP DESIGNS

WINTER WONDERLAND EVENT MARKETING

THE SMART RIDE EVENT MARKETING

PINK SUB SANDWICH SHOP & CATERING

SAGE DENTAL CORPORATE REBRANDING

WILTON MANORS LIFE DIGITAL MAGAZINE

PRINT ADVERTISING GRAPHIC DESIGN

references

"David Griffiths has been an amazing addition to our company’s team. For the past two years, he has been an intricate part of our marketing efforts. He has created most of our branding impact and kept us very relevant in our market space. I am most impressed with his ability to just listen to our ideas and turn them into magic. We are a small company with big dreams and you need a partner that can keep your dreams alive and sometime under control that is where Dave comes in. He has helped craft our look from business cards, to posters, short videos, to amazing print and social media ads."

— Christopher Wirth, Enterprise Pink

"Working with Dave Griffiths has seen the level of our marketing quality rise 100 percent. His creativity with an idea and execution is first rate. David takes all work to the next level and returns more than I could ever imagine on my own."

— Glen Weinzimer, Founder/Producer, The SMART Ride

"Working with Dave Griffiths always makes our decisions so much easier. He makes very valid suggestions that are spot-on. We are never disappointed with our final product! Oh, I forgot to mention how efficient he is and always delivers our products in a timely manner. Dave Griffiths is our number one choice for all of our marketing needs!"

Paul Huether & J.C. Reigart, Owners, Paul James Salon

"I originally had the pleasure of working with David at JaxWraps where he was our Lead Designer. He never ceased to amaze us with his amazing designs. He was an integral part of our team, meeting with clients, taking their ideas and incorporating them into amazing wrap designs. Since then, I have used David’s talents for several of my consulting client’s work and logos for the Rainbow Bridge Project and the First Coast Youth Orchestra. He always comes through for me!"

Camille Clement Gregg, Sales Director, JaxWraps & Owner, Out of the Box Consulting

I’ve gotten to work with
SOME amazing brands!

SKILLS

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Creative & Design

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Brand identity systems, campaign design, and art direction
• UI/UX design and conversion-focused layouts
• Multi-language design (English, Spanish, Creole, French)

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Web & Digital Marketing

• WordPress website design, hosting, maintenance, and optimization
• HTML, CSS, responsive design
• SEO, SEM, social media advertising, and analytics
• Email marketing & automation (Mailchimp, Constant Contact, CRM platforms)
• Direct mail & print production (EDDM, self-mailers, list management)

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AI Enabled Workflows

• AI-assisted graphic design, image generation, and photo retouching
• AI content creation for websites, blogs, ads, and social media
• Prompt engineering for branding, marketing, and creative direction
• AI tools for SEO research, keyword strategy, and ad copy optimization
• Automation of marketing workflows (email sequences, social scheduling, client onboarding)
• AI-assisted UX testing, A/B concepts, and rapid prototyping

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Production & Multimedia

• Video concept development and creative direction for events, campaigns, and promotions
• Creation of motion graphics, animated assets, and visual overlays for video
• Video editing, audio splicing, GIFs, and motion assets (MP3, WAV, MP4, AVI)
• Screen printing & embroidery production (DST files)

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Leadership & Business

• Video concept development and creative direction for events, campaigns, and promotions
• Creation of motion graphics, animated assets, and visual overlays for video
• Video editing, audio splicing, GIFs, and motion assets (MP3, WAV, MP4, AVI)
• Screen printing & embroidery production (DST files)

Let’s Build something great together…

Contact me!